Your website is your customer’s first impression of your company or organization.
That is why it’s so important to hire skilled professionals with superior services and a proven track record of building effective websites that get results.
There are a lot of do it yourself website applications and almost everybody has a friend or relative that will offer to build your website. The problem is, they don’t have the knowledge to code every page correctly so that search engines will find them and smart phones and tablets require special coding to display properly. Important updates and monthly maintenance are critical. Unless SEO (Search Engine Optimization) is their full time profession, they probably won’t be up to date or even know what to do.
Websites need ongoing updates to maintain search engine optimization and to continue to display properly because browsers and operating systems are constantly changing. The same is true about search engines that continuously change their algorithms for page ranking.
In fact, if you neglect your site too long, it probably won’t even be there. This happened to someone I was talking to about her site and to her surprise, it no longer existed due to lack of maintenance.